Together Somos Más

Hispanic Heritage month served as a moment to spotlight the voices of Latino dreamers and creators who transform the world through their art and stories.

We kicked things off with
our star influencer,
3x Latin Grammy nominee,
actress & singer,
Leslie Grace,
who told the world about how,
“Together we are more.”

Then, with the help of Houston artist David Maldonado, we created a mural that set the toen for a fantastic VIS ID featuring key Hispanic elements for the campaign.

““The rainbow-like element in the center I took inspiration from the stripes on serapes as a way to symbolize the duality that Latinos live in, specifically in this country. The guitar symbolizes the arts that keep our culture, stories, and style alive through storytelling and expression. The monarch butterfly is a symbol of migration.’””

— -David Maldonado

From there our creative was deployed all over social media. We elevated Latino voices through a view of community and culture, sharing stories, and murals across Facebook, Instagram, TikTok, BuzzFeed, and Pandora.